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PostHeaderIcon CBS and Bebe to Launch Bebe for 90210 Collection


Article Source: Online Shopping Store

90210 Cast



CBS Consumer Products and Bebe Stores plan to launch a branded clothing line called “Bebe for 90210.” The new line will launch in conjunction with new episodes of the hit series’ third season this fall and include styles worn by various characters in the show along with products inspired by the series. The collection will incudes dresses, tops, bottoms and accessories. It will be sold in select bebe stores nationwide as well as on bebe.com.



“Partnering with 90210 makes perfect sense because there is a natural synergy between our bebe brand and the adventurous energy and sexiness portrayed by the characters in the show,” said Manny Mashouf, Founder and CEO of Bebe. “With the launch of this integrated marketing and product placement initiative we have created an exclusive ‘bebe for 90210’ collection that closely aligns with the aspirational spirit of the show.”



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