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PostHeaderIcon The Toy and Game Inventor’s Handbook (Paperback)

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The Toy and Game Inventor's Handbook

…a treasure trove of information on how inventions are developed with an eye toward the market. — The Miami HeraldLevy and Weingartner are superstars of the toy industry, and they’re sharing insider information that you’ll read nowhere else! — Joanne Hayes-Rines, publisher, Inventors’ DigestThis book details the process and highlights many sources of the product flow so vital to…our business. — Dale R. Siswick, senior vice president of research & development, Hasbro GamesThis is an essential book for every inventor who creates toys and games… — Greg Hyman, inventor, Tickle Me Elmo

The toy industry is a 30 billion dollar-a-year business. It’s also the last frontier for aspiring independent inventors, with an annual new product turnover of 60 percent and plenty of opportunities for the creative mind. Here, one of the most recognized and successful toy and game inventors in the business teams up with the former head of research and development at Hasbro (more…)

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7 Responses to “The Toy and Game Inventor’s Handbook (Paperback)”

  • Nadia says:

    4.0 out of 5 stars
    Invaluable and timeless insider scoop on the toy biz for inventors!
    Written by industry veterans… even though a few years old, truly helpful support and fascinating reading! I so enjoyed this book.

  • Heloise says:

    4.0 out of 5 stars
    A look at the game industry from inside and out.
    As someone who just recently got into the game business, (I co-ivneted a game that will hit the shelves in 2009) I was anxious to get my hands on a book that could help me…

  • Halen says:

    1.0 out of 5 stars
    Dry, slow and dull
    This book is dry, slow, and dull. It has some (possibly) useful information here and there, but you’ll never get to it without falling asleep first or possibly skipping over it…

  • Usra says:

    1.0 out of 5 stars
    The Toy and Game Inventor’s Handbook
    I was very dissappointed in this book. It seemed the author’s intent was to discourage any competition in his market.

  • Galilhai says:

    5.0 out of 5 stars
    A MUST HAVE!!!
    The authors take you into the innermost sanctum of the toy industry through colorful, informative interviews that span dozens of subject areas.

  • Sylvana says:

    5.0 out of 5 stars
    Increase Your Confidence
    The Toy and Game Inventor’s Handbook
    gave me instant erudition about the arcane world of marketing and licensing inventions.

  • Anonymous says:

    5.0 out of 5 stars
    Great read for pop culture fans; INDISPENSIBLE for inventors
    Though the title promises (and the book delivers) practical advise on getting your toy and/or game idea on store shelves, THE TOY AND GAME INVENTOR’S HANDBOOK is chock-full of…